Why I focus on Customer Experience Strategy.

Why I focus on Customer Experience Strategy.

Reading Time: < 1 minuteFor the last 16 years many of you have known me as the guy who designed apps, websites and logos. In the past year my passion for improving the experience of products and services has led me to a career transition! 😱 Whenever I took on a...
The Hidden Cost of Hesitation.

The Hidden Cost of Hesitation.

Reading Time: 3 minutesPhoto by Clark Tibbs on Unsplash The Paralysis of Perfection. Why is it so hard for me to write an article about my experiences, subjects I’m fluent in? Why did it take me two and a half years and $20,000 to make a 5-page website that still...