Blog

Late last year, our team was approached to work with the co-founder of the World’s Largest Supercar Event to rebrand and create a new website for their latest endeavour called The Supercar Experience or SCX.

“Supercar Experience will elaborate on an already successful concept and expand its entertaining formula to further entice connoisseurs, enthusiasts and supercar owners from around the world.”

Our main contact, and long time client, co-founder of Supercar Experience Inc, John Temerian, UX Strategist, Ryan Stacey, Marc Roman our Identity Strategist and Creative Strategist, Mike Gonzalez sat down and outlined the vision for the new brand. After a few creative sessions this project quickly evolved into a very exciting project that consisted of Event Maps, Postal Mailers, Magazine Advertisements, VIP Materials, Sponsorship Brochures, Billboard Designs and Email-Marketing Campaigns.

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Old Brand/New Brand

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Old Promotional Material/New Promotional Material

Later after a successful launch of the brand we suggested a solid idea of a total website Makeover to cary over the cohesiveness of the newly developed Brand & Campaign.

Here is an example of the out-of-date OLD Supercar Homepage.
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Outlined in the Makeover, we proposed a national website for all of the events for 2010 which includes Palm Beach, FL, New Orleans, LA, and Hamptons, NY. Eight-weeks of design, code, creative sessions and this was the final result.

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New Home Page and Blog

Special Credit to Enta USA for handling the templating and code for the Ticket System.

Be sure to take a look at the new Supercar ExperienceWebsite and checkout the Palm Beach Event, we’ll be there!